Image by MattDickman via Flickr
Drew McLellan and Tim Hayes of The McLellan Marketing Group delivered a 6 hour Social Media Seminar at the Greater Des Moines Partnership On November 8. They covered a lot of ground but the thing that struck me was the question, “Who are you talking to?” A key problem in social media is that there are so many people and outlets for social media. Selecting the right content to deliver in the right place starts with this question.
The solution to this problem that Drew presented was the idea of creating a persona for up to three target groups of people. For StartupModels.com, I have now created three personas describing an aspiring entrepreneur, a Banker or Accountant and a Angel Investor / VC. The aspiring entrepreneur is the target user of the model and book. The other two are target advisers or points of recommendation. What I write will be different for each of the personas.
At the seminar, the McLellan group recommended that those using social media make sure they provide content targeted to each of the three personas about 30% of the time. This ensures you are covering all of your targets without neglecting one or over connecting to others.
Using this technique makes it much easier to target who I want to connect with. It also makes it much easier to come up with content.