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Why do I care? Why should I buy what you have to sell? What are you selling? The second part of our seminar on marketing plans focuses on what. What are the benefits. Features are facts, Advantages are personalized facts. Benefits are emotions. We buy based on emotions, not on a list of features.
Many businesses feel they do not have time to create a marketing plan. Wrong! You can create a marketing plan on a single piece of paper. Last week at the BIZ Seminar on Marketing Plans, we showed the audience how.
Follow my blog this week. In a few easy steps, you can have a completed marketing plan for 2011. Part 2 begins with this video. Thanks to Drew McLellan and the gang at McLellan Marketing Group along with Kris Winter from M2K Marketing for putting this event on.
Next post will be about the “I don’t know” or social media. Stay tuned.