Want to sell or convince? Tell a story!

42_01_ARTS_COURTESY_MOTHStorytelling is as old as our societies.  Before writing, and more importantly, mass printing,  storytelling was essential to our culture and our families.  That rich history of storytelling is responsible for the power a great story has today.  For those in business trying to sell their product or engage their team, a well crafted story can be the most effective path. The October Inc. Magazine has a great story on how to learn to tell a story!

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