What? What is Sugru? Very simply, I would call Sugru 3D duct tape. That is amazing enough but even more amazing is the story behind Sugru. Here is the main text at the top of their web site:
“This is Jane. She’s from Ireland and she’s lovely. Jane was studying product design at RCA London when she had an idea: “I don’t want to buy new stuff all the time. I want to hack the stuff I already have so it works better for me.” So she phoned some clever materials scientists called Ian and Steve and together they invented an interesting new material for hacking things better. It’s called sugru and is a little bit brilliant. You should really watch the video →”
What a great example of solving a problem, not just inventing a product. The best part of the story is she sold out her first 1000 packages in 6 hours. A few weeks later she opened up the pre-order for the next 2000 packages and sold out in 10 hours. All of this while in the greatest recession of our time. She has now taken on investors and is scaling her production capacity. Check out Sugru’s story and enjoy!