Image by KM&G-Morris (on a virtual away) via Flickr
The title above is a quote from Jason Fried, a co-founder of a very successful company called 37signals. The post he wrote for Inc. magazine contained this quote. It also contained some great advice for entrepreneurs. Jason describes himself as “wildly ambitious and unapologetically lazy”. He writes about how early in business he spend untold amounts of time working super hard on things that just did not matter. Once he focused in on the key problems, his business improved. His key point is that you have to make sure that what you spend time on really matters.
In coaching entrepreneurs here at the BIZ, I give similar guidance. You get only so many hours in a day. Are you going to spend them on things you can change or influence, or are you spinning your wheels trying to move what can’t be moved? Here are a couple excerpt lines from Jason’s post that drive the point home:
- Are your customers thrilled with your service today?
- Is your inbox flooded with word-of-mouth referrals today?
- Do your employees love their jobs today?
- Can people find what they’re looking for on your website today?
Those are great things to focus on.