Every month an envelope arrives on my desk. It is a bill. I can’t wait to open it! Why? Because it always contains a gem like the one to the right. Sometimes I love the saying and sometimes I don’t But what is important is that I like opening this bill. I open it right away. I pay it right away.
Do you suppose that was intentional? Do you suppose I have a positive opinion of the sender? Do you suppose that was the intent?
Now go back and read the note. Seems to me this is related to drip marketing. It was like déjà vu all over again.
Drip your brand!
(this non-advertisement was not paid for by McLellan Marketing group even though they support my blog and work for the BIZ providing marketing. I just really believe in them and what they do.)