I listened to an outstanding podcast the other day. It was a presentation given by Adam Lowry, one of the founders of the highly successful Method brand of products. Along with some wonderful stories about near certain failure and being turned down by many, many people there is something more. Method is a company that exists to make a difference in the world. Listening to the podcast, it is quickly apparent they already have.
When you think of a brand that drives peoples passion, the first that usually comes to mind is Apple. You should add Method to that list. Their customers are fiercely loyal. I speak from direct experience as my wife Beth is one of those fiercely loyal people!